How Driving for Change disrupted homelessness in the UK

What is the brand partnership?

Change Please coffee is an award-winning coffee company and social enterprise. They uses the profits from selling coffee to support vulnerable homeless people in the UK.

Colgate is a well known American dental brand, known for producing oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss

What is the brand collaboration?

Driving For Change was a project taking two buses and transforming them into mobile havens for Londoners facing homelessness. These repurposed vehicles offered vital support services to over three thousand individuals each year, providing assistance such as virtual doctor's appointments, haircuts, on-site dental care and showers - not to mention invaluable aid in opening bank accounts or finding employment opportunities.

What we love:

We love this project, and also wanted to bring some attention to it’s good work! It’s disruptive and focuses on breaking the cycle of homelessness.

Whilst Change please is already a non-profit social enterprise, they benefit from raising brand awareness by partnering with a huge brand like Colgate.

The project provides Colgate with an opportunity to demonstrate their commitment to making a difference in the community, connect emotionally with their audience as well as increase brand awareness.

Where can I learn more?

https://changeplease.org/blogs/news/driving-for-change